My bikini shrank too! |
Fitness marketing today is really no different that get rich quick schemes that have been around since anyone can remember. These schemes are based around the premiss that if you follow their "program" you can achieve wealth beyond your wildest dreams with;
1) Very little monetary investment
2) Very little time investment
3) Very little effort and sacrifice
You could take the ad copy from most of these schemes and switch out the words "wealth" and "money" for "abs" and "lean" or "glutes" and "ripped" and have a website or infomercial ready to go for the latest and greatest supplement, fitness gadget or weight loss/muscle building program.
Instead of citing Newtons law perhaps I should invent my own formula. Lets try this. Results = Effort x Time. An even simpler way to state this is, you get out what you put in. Now if you set your expectations based on the fact that results come with consistent hard work over the long term, expectations become much more realistic. When you enter into an endeavor with a realistic expectation of success based on your willingness to be consistent in the long term, your chances of reaching that goal are greatly increased. Apply this to paying off your credit card or trimming some bodyfat. The variables may change but the basic principals always work.
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